Work Peter MacCallum Cancer Centre (PMCC)

Deliverables
  • Stakeholder engagement
  • Experience design
  • Content editing
  • Drupal CMS
  • Hosting & security
Overview

The PMCC is one of the world’s leading cancer centres globally, and provides thousands of cancer sufferers treatment, while simultaneously undertaking important research and education projects. Due to our prior experience in the health sector, Icon won the competitive pitch to design the new PMCC website. Other major drivers for our success were our extensive capabilities with Drupal CMS and skills with communication engagement.

 
Awards

IMA Global Best in Class Award, Health Sector

Background

A JOINT PHYSICAL AND DIGITAL CHANGE

With PMCC physically changing locations to its new, state of the art centre in Parkville, Melbourne, they were set on having the new website launch alongside the move. As such, we had to abide by a strict timeline while incorporating a new brand identity, updated content, redesigned website IA and new user personas into an attractive and user-friendly portal. 

Challenges

A CUTTING-EDGE AND INTRICATELY DESIGNED WEBSITE

PMCC wanted this new site to properly cater for the wide range of users it would have, including individuals recently diagnosed with cancer, current patients, practitioners, students, researchers and those wanting to join Peter Mac. As such, it would have to be modern, easy to use and functional, all while being delivered to a tight budget and in a small timeframe. 

To properly understand and map user types and construct content journeys, we had to hold multiple stakeholder meetings and have consistent cross-team collaboration. Simple collaborative tools, detailed planning schedules and accurate timelines were utilised to keep track of tasks and ensure we were hitting milestones. 

Solution

CLOSE COLLABORATION WITH USERS AND STAKEHOLDERS

Before starting the full rebuild, we engaged primary user groups to inform our strategy. This would prove to be crucial to our success, due to the size and complexity of the project and stakeholders involved. This preliminary consultation made sure that there was cooperation and teamwork between us and the range of partners, allowing for a focused UX design backed by the Drupal CMS. 

Building off this period of scoping and consultation, we successfully finalised and locked down the IA, wireframes and concept designs, allowing us to swiftly move forward with the development process and keep on track. The strict regulations around design and timings ensured that project requirements where carried out in the optimal order, keeping down time and budget costs without sacrificing quality.