- Website design & development
- Content management
- Digital campaign production
- Google Adwords / SEM
- Google Analytics
- AWS hosting & security
- Maintenance & enhancements
Cadbury Fundraising found a need to simplify their fundraising and sales process – making it more user centric and engaging. We worked closely with their IT and sales team, combining technical and creative thinking to develop a state-of-the-art website to help organisations and groups raise funds for important causes.
REDEFINING THE CADBURY FUNDRAISING BRAND
Cadbury Fundraising is one of the most recognisable brands of its kind, and throughout its history, has continually improved its product offerings and made fundraising processes easier to use. They recognised however that there was room for their market positioning to be improved. In order to position Cadbury Fundraising as the best in its field, we had to take its image and digital brand back to the drawing board to redefine how it expresses itself.
BRAND, MARKETING, SALES AND COME TOGETHER TO DELIVER A STANDOUT CUSTOMER EXPERIENCE
Working closely with Mondelez, we set about building a user-centric solution to engage users and simplify the fundraising and sales process. Our user experience design and development teams combined the best creative and technical thinking from across the industry to produce a world-class site that serves its customers, consultants and managers with ease and joy.
A PRODUCT THAT’S SO MUCH MORE THAN A WEBSITE
The new and improved website produced by our team is not just a fundraising tool. As a custom-built website, it’s designed to act as a central management platform for the whole business, as well as an important tool for administrators to keep track of and manage customer orders through a beautifully designed and highly functional dashboard. The site is developed on Laravel PHP framework, with a costom CMS designed in-house to meet the client’s strict needs, including data sharing between the website and their SAP.