Work Australian Building and Construction Commission (ABCC)

Deliverables
  • Brand mark Design
  • Style Guide
  • Print Asset Development
  • User Testing
  • Content Authoring
  • Digital Pattern Library
  • Website Wireframes & Prototypes
  • Website Interface Design
  • App Interface Design
  • Front End Development
  • GovCMS SaaS Development
  • Dynamics Data integration
Overview

As the Australian Government agency responsible for making sure that all construction work in Australia is carried out efficiently, productively and fairly, the ABCC is for the benefit of all industry employers and workers, as well as the economy as a whole. 

Icon was appointed by the ABCC to redesign and redevelop their new website, which needed to support a wide range of user needs in a way that was clear and helpful. This overhaul was complex, requiring deep analysis of users, feedback from a range of industry participants, content authoring in plain English and a new IA. We were also asked to design a new brand mark, style guide and brand essence to launch alongside the website. 

 
Background

FRESH BRANDING FOR INCLUSIVE REPRESENTATION

To go with the launch of a new, fresh website, the ABCC wanted to update their existing style guide, colour palette and brand mark to look more modern. The new brand mark is comprised of the ABCC acronym surrounded by a colourful, square shaped graphic, the corners of which represent key participants in the industry: employers, employees, site managers and union officials.

Challenges

A MULTIDISCIPLINARY TEAM FOR A COMPLEX PROJECT

With a diverse set of users, a new GovCMS to develop on and a modern brand to design, this project was complex but important, and required a skilled team to properly execute. Our agile thinking, rigorous planning processes and skilled development team helped ensure that the site would meet all of the client’s and users’ needs.

Solution

A BEAUTIFULLY CRAFTED AND EASY TO USE EXPERIENCE

The updated site architecture, UX approach and improved functionality helps a variety of users to access the site, regardless of the device they’re using. The inclusion of functions like tool-tips, case studies and recommended resources helps users to find the content they’re looking for in no time at all.