- Brand mark Design
- Style Guide
- Print Asset Development
- User Testing
- Content Authoring
- Digital Pattern Library
- Website Wireframes & Prototypes
- Website Interface Design
- App Interface Design
- Front End Development
- GovCMS SaaS Development
- Dynamics Data integration
As the Australian Government agency responsible for making sure that all construction work in Australia is carried out efficiently, productively and fairly, the ABCC is for the benefit of all industry employers and workers, as well as the economy as a whole.
Icon was appointed by the ABCC to redesign and redevelop their new website, which needed to support a wide range of user needs in a way that was clear and helpful. This overhaul was complex, requiring deep analysis of users, feedback from a range of industry participants, content authoring in plain English and a new IA. We were also asked to design a new brand mark, style guide and brand essence to launch alongside the website.
FRESH BRANDING FOR INCLUSIVE REPRESENTATION
To go with the launch of a new, fresh website, the ABCC wanted to update their existing style guide, colour palette and brand mark to look more modern. The new brand mark is comprised of the ABCC acronym surrounded by a colourful, square shaped graphic, the corners of which represent key participants in the industry: employers, employees, site managers and union officials.
A MULTIDISCIPLINARY TEAM FOR A COMPLEX PROJECT
With a diverse set of users, a new GovCMS to develop on and a modern brand to design, this project was complex but important, and required a skilled team to properly execute. Our agile thinking, rigorous planning processes and skilled development team helped ensure that the site would meet all of the client’s and users’ needs.
A BEAUTIFULLY CRAFTED AND EASY TO USE EXPERIENCE
The updated site architecture, UX approach and improved functionality helps a variety of users to access the site, regardless of the device they’re using. The inclusion of functions like tool-tips, case studies and recommended resources helps users to find the content they’re looking for in no time at all.
"When we set out to redevelop abcc.gov.au we knew we had a huge task ahead. We wanted to restructure, rewrite, and redesign our website from the ground up, with a focus on the needs of our stakeholders.
With a project covering so many aspects we knew we needed an integrated agency to help us bring it all together. Icon worked with us every step of the way, advocating for good practice and guiding us to make the right decisions to get the outcomes we needed.
Working with a single agency on all aspects of our project meant that every aspect was coordinated and nothing fell through the cracks. We knew we could trust that the brand elements would work across all of our templates; that stakeholder needs analysis would inform the content and IA design; that the UX/UI designs would translate to the development environment; and that we could successfully deploy the site on GovCMS."
Manager, Education and Communication
Australian Building and Construction Commission